American Saddlebred Horse & Breeders Association, Inc. Privacy Policy


Thank you for visiting the American Saddlebred Horse & Breeders Association, Inc. (“ASHBA”) website at
or (collectively the “Site”), operated by American Saddlebred Horse & Breeders Association, Inc. (“ASHBA” or
“we”). ASHBA respects your privacy and provides this policy ("Privacy Policy") to explain what information ASHBA
may collect about you, how ASHBA and other companies may use it, and which technology may be used to collect
your information.

When you use the Site, we may collect information about you, your use of our Site, and about your American
Saddlebred horses. The ASHBA Site may allow individuals to learn about ASHBA, submit and renew memberships,
register American Saddlebred horses with the American Saddlebred Register, allow users to search the American
Saddlebred Registry, conduct research, perform hypothetical mating of American Saddlebreds, provide a member
profile page, learn about our members, and participate in contests. Information about you and your American
Saddlebreds may also be shared with third parties. For example, information about a registered horse and Your
contact information may be displayed in the American Saddlebred Register, which is available to the public.
Member information, whether received in electronic means through the Site or submitted through paper form
ASHBA, may be freely displayed, reproduced, aggregated, or distributed by ASHBA in any way in any format such as
our membership directory and database.

We may change this Privacy Policy at any time by posting a revised Privacy Policy on the Site, and the changes will
be effective upon posting. Please check back from time to time to review the current version. Continued use of the
ASHBA Site will confirm your consent to this Privacy Policy.
Our Privacy Policy is part of our Terms of Use ( If you
do not agree to the terms of our Terms of Use, including this Privacy Policy, you may not use the ASHBA Site.

Information we collect

A. Information you choose to provide:

You may choose to voluntarily provide information to us about yourself, your horses, and your preferences. A user
account is required to access and participate in some portions of the Site. By creating an online user account, you
may provide us with certain information to facilitate the membership application process, to register your horse in
the American Saddlebred Register, to have a member profile page on our website, or to otherwise communicate
with ASHBA. Basic account information may include your name, email address, phone number, and demographic
information (age, gender, etc.). Member profile pages are open to all ASHBA members, so if you choose to create a
member profile page, your information and photographs that you post will be shared with other members. You
may also choose to submit other information and content through the Site, including but not limited to
information about your horses, that may be shared with others through the ASHBA Site.
You may choose not to provide us with any personally identifiable information, such as by not registering for a user
account on our Site. However, if you choose not to create an online account or don’t want to provide some of the
information we request, you will be unable to take part in some of the services we offer, including but not limited
to use of the American Saddlebred Register.

B. Information collected automatically:

When you visit or use the Site, we may automatically collect and store information about your computer or mobile
device and your activities so that we can enhance our services and your experience. We may use web technologies
such as cookies, web beacons, mobile device ID’s, and/or pixel tags to collect information about your visit to our
ASHBA Site. The information we collect may include, but is not limited to: the version of our Application/Site used;
the type of your computer or mobile device (for example PC/iPhone/Android/iPad); pages visited; content clicked
on; searches used; IP address; browser information; and general geographic location.

Cookies: When you visit our Site, we may place "cookies" on your computer to recognize you. We do this to store
your preferences, collect statistical data and track your use of our Site. Cookies are widely used, and most web
browsers are configured initially to accept cookies automatically. If you prefer not to accept cookies, you may
adjust and configure your browser settings accordingly. However, if you turn off cookies, or refuse to accept a
request to place a cookie, some features and services on our Site may not function properly.

Web Beacons: When you visit the Site, we may also collect aggregated site-visitation statistical information
through clear GIF technology which is also known as a “web beacon”. Such aggregated statistical information is
non-personal information. This Site employs web beacons to speed your navigation of the Site, recognize each user
and his or her access privileges, and track a user's site usage. Web beacons are small bits of code embedded in web
pages or emails that assist in delivering cookies and help the Company determine whether a web page on this Site
has been viewed and, if so, how many times. Although you cannot decline to receive web beacons when visiting a
web page, you can choose not to receive web beacons by email if you disable HTML images or refuse HTML email
messages. However, that may make some features and services on our Site fail to function properly.

Log Files: The Site server automatically recognizes the Internet URL from which you access this Site. ASHBA may also
log your Internet protocol ("IP") address for system administration and troubleshooting purposes. (An IP address
indicates the location of your computer on the Internet.)

C. How we use your information

We use your information to provide and improve our services, to diagnose and fix problems, and to better
understand our users so that we may provide you with a more effective user experience, including but not limited
to customizing services for you (such as by remembering your preferences), processing and completing
registrations for horses on the American Saddlebred Register, allowing you and others to search the American
Saddlebred Register and perform hypothetical mating of registered American Saddlebreds, renewing your ASHBA
membership, and/or make special offers that may be relevant to you.

We may use your email address to allow you to log in to your account, send you notifications regarding your
account or your use of the ASHBA Site or the American Saddlebred Registry, and send you confirmations. We may
also use your email address to respond to your customer service inquiries. We may also share your information
with other companies for various reasons. What information we make available to other companies depends on
the nature of our relationships with them. We may provide our mailing list, including your contact information, to
third parties solely for a specific purpose, such as offering goods or services that our members may find of interest.

Information about registered American Saddlebreds may be freely displayed, reproduced or distributed by ASHBA in
any way in any format. For example, if you choose to register your horse on the American Saddlebred Registry,
information about your horse, as well as your contact information, will be displayed on the American Saddlebred
Registry, which is available to the public. We may also separately aggregate, publish, and distribute this
information. We may contact you in connection with processing any Registry information submitted by you or
submitted about your Saddlebred.

Member information, whether received in electronic means through the Site or submitted through paper form
ASHBA, may also be freely displayed, reproduced, aggregated, or distributed by ASHBA in any way in any format such
as our membership directory and database.

We protect our user information as an asset of our business. If ASHBA or substantially all of its assets were acquired,
or in the unlikely event that ASHBA goes out of business or enters bankruptcy, user information would be one of the
assets that may be transferred or acquired by a third party. You acknowledge that such transfers may occur, and
that any acquirer of ASHBA may continue to use your personally identifying and non-personally identifying
information as set forth in this Privacy Policy.

Our Service Providers: We may share all of the types of information we collect with our service providers who
assist us in providing services to you. For example, your personal information and payment information may be
shared with the providers we use to complete payment processing.

Analytics: We may collect or allow analytics companies to use tracking technologies to collect information about
our users' computers or mobile devices and their online activities. This data helps us understand how our ASHBA
Site is being used and how we may improve your experience.

Aggregated Information: We may publicly disclose aggregated information about our users and about horses
registered on the American Saddlebred Registry.

Legal Matters: We may use or disclose your information in response to a legal request, such as a subpoena, court
order, or government demand; to comply with the law; to investigate or report illegal activity; to protect the legal
rights of ASHBA or our Greek organizational clients, our third party partners, our ASHBA Site or ASHBA Site users; or to
enforce our rights or defend claims.

D. Updating, correcting, or deleting information

We believe that you should have the ability to access and edit the Personally Identifiable Information you provide
us. You may change any of your Personally Identifiable Information or opt out of any specific service by updating
your account.

We encourage you to promptly update your Personally Identifiable Information if it changes. You may ask to have
the information on your account deleted or removed; however, because we keep track of past transactions, you
cannot delete information associated with past transactions on our Site. In addition, it may be impossible for us to
completely delete all of your information because we (and/or our vendors and partners) may periodically backup

E. Data Security


F. Privacy of Children under 13

To create a ASHBA online account, you must be a member. If you are under the age of 13, and would like to create
an ASHBA online account, you must obtain parental consent. We do not knowingly collect personal contact
information from children under 13 without parental consent. We encourage parents to spend time with their kids
to better understand proper and safe use of the Internet. If you have questions about how your child may use our
site, please contact us.

G. California Residents

California Civil Code Section § 1798.83 permits California residents to request certain information regarding the
disclosure of personal information to third parties for third party direct marketing purposes. To make such a
request of ASHBA, please send an email to or contact ASHBA at:

4083 Iron Works Parkway
Lexington, KY 40511

H. Links to Third Party Websites

This Privacy Policy only applies to information collected by ASHBA through its Site. This Privacy Policy does not apply
to the practices of companies or webpages that ASHBA does not own or control, or employees that ASHBA does not
manage. Any information you provide to, or that is collected by, a third party may be subject to the privacy policies
of those third parties, if any. We encourage you to read such privacy policies of any third-party websites you visit.
It is the sole responsibility of those third parties to adhere to any applicable restrictions on the disclosure of your
personally identifying information, and ASHBA shall not be liable for wrongful use or disclosure of your personally
identifying information by any third party.

I. Questions & Contact information:

If you have any questions about the ASHBA Privacy Policy, please contact us at:
4083 Iron Works Parkway
Lexington, KY 40511
REVISED: October 13, 2022


This Privacy Policy (this “Privacy Policy”) describes Trail Software’s (d/b/a Kindful) (“Trail Software”, “Kindful,” “we,” “us,” or” “our”) collection, use, and disclosure of “personal information” that may be collected by Kindful anytime you (“you” or “user”) visit our website, [] (this “Site”). “Personal information” means information about an identifiable individual who can be directly or indirectly identified, which does not include information of an aggregate or anonymous nature where a specific individual or individuals cannot be identified.


This Privacy Policy is applicable only to this Site and does not apply to any third party websites or to other companies or persons. This Site may contain links to, and media and other content from, other sites. Because of the dynamic media capabilities of this Site, it may not be clear to you which links are embedded in this Site and which are embedded in third-party media or content. Kindful cannot and does not guarantee the privacy policies and practices of any third party. Kindful does not control, operate, or endorse any information, products, or services of any third-party websites that may be reached through links from this Site. The use of any personal information provided by you to such third party will be governed by that party’s privacy policy. If you are unsure whether a website is controlled, affiliated, or managed by Kindful, you should review the privacy policy at each linked website to determine how that site treats your personal information.

TRAIL SOFTWARE MAY CHANGE THIS PRIVACY POLICY FROM TIME TO TIME. THE REVISED POLICY WILL BE POSTED ON THIS SITE. Your continued use of this Site after Kindful posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy and your consent to Kindful’s collection, use, and disclosure of your personal information according to the terms of the updated Privacy Policy. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes. This Privacy Policy was last revised on July 1, 2019.

Information we collect and how we may use it

If you are a customer of Kindful, we collect certain information about you in order to provide you with our donor management system and/or online payment service (the “Service”). When you register for the Service we will request some personal information such as your name and email address, and information about your organization such as the name of your organization, Tax ID, mailing address, and tax designation. Furthermore, if you are opening a merchant account, Kindful may also obtain information about you from third party sources, including, without limitation, consumer reporting agencies. This information is used to contact you about the services on our Site for which you have expressed an interest. As part of the Service, we may also collect donor information on behalf of your organization. Except as may be expressly set forth herein, we will not use any donor information collected on your behalf for any purpose other than to provide the Service. Any tax or financial information we collect is used only to bill you for the Service. If you purchase the Service by credit card, this information will be transmitted to our credit card merchant account provider, and may be forwarded to your credit card provider. We do not store credit card information.

If you are a donor for a Kindful customer, we collect certain information from you in order to process your donation (“Donor Information”). Kindful will use Donor Information during the course of providing the Service to such Kindful customer. Kindful may also use Donor Information at an aggregate level for internal business analyses and fraud prevention. During the course of providing the Service to Kindful customers, Kindful may disclose Donor Information to banks, processors, card associations, and other financial institutions that are involved in the course of processing or screening the transaction applicable to the Donor Information.

We may use personal information for internal purposes to provide you with other products and services, or to contact you regarding administrative notices or communications relevant to you on this Site. In addition, we may use personal information to provide or improve products or services that you have requested.

Please note that personal information does not include “aggregate” information, which is data we collect about a group or category of users, from which individual identities or other personal information has been removed. This Privacy Policy in no way restricts or limits our collection, use, or our ability to sell such aggregate information.

Additional Limits on Use of Google User Data: Notwithstanding anything else in this Privacy Policy, the following types of your Google data will be subject to these additional restrictions:

  • We will only use access to read Gmail message bodies (including attachments), metadata, headers, and settings to display emails to authorized users of Kindful and will not transfer this Gmail data to others unless doing so is necessary to provide and improve these features, comply with applicable law, or as part of a merger, acquisition, or sale of assets.

  • We will not use this Gmail data for serving advertisements.

  • We will not allow humans to read this data unless we have your affirmative agreement for specific messages, doing so is necessary for security purposes such as investigating abuse, to comply with applicable law, or for our internal operations and even then only when the data have been aggregated and anonymized.

When we disclose your information

Kindful takes your privacy very seriously. The information we collect is used to provide the Service, and, in general, is not shared with or sold to other organizations for commercial purposes. However, there are times when it may be advantageous for Kindful to make certain personal information about you available to companies that Kindful has a strategic relationship with or that perform work for Kindful to provide products and services to you on our behalf. These companies may help us process information, deliver products or services to you, provide customer service, manage and enhance user data, assess your interest in our products and services, or conduct user research or satisfaction surveys. We may also disclose your personal information, if you have authorized us to act on your behalf to initiate the creation of a merchant account for the purpose of accepting donations by credit card.

At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.

In addition, Kindful may sell, transfer or otherwise share some or all of its assets in connection with a merger, acquisition, reorganization or sale of assets, or in the event of bankruptcy. In such an event, personal information may be one of the assets transferred.

How we protect your personal information

Kindful takes precautions to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission that can be guaranteed against any interception or other type of misuse.

You can help us by also taking precautions to protect your personal data when you are on the internet. Do not share your registration information with anyone, and make sure you use a secure web browser.

Accessing your information

This Site may contain web pages through which you can correct or update some of the personal information you have provided to us. Kindful will make a good faith effort to make requested changes and correct your data if it is inaccurate or delete the data if we are not required to retain it by law or for legitimate purposes.

Cookies and other technologies

To make this Site more useful to you, we automatically gather general statistical information about this Site and its visitors, such as IP addresses (and information tied to IP addresses, such as screen size, color depth, language, java enabling, flash version, page title, host name, referring source, and page path), browsers, pages viewed, number of visitors, services purchased, etc. In doing so, we do not reference you by name, email, mailing address, or any similar personal information. We use this data in the aggregate to learn about our visitors and to improve our ability to cater to their needs. We may use third party vendors to gather general statistical information about this Site and its visitors as well as to perform certain services on behalf of this Site, such as hosting this Site, designing or operating this Site’s features, or performing other administrative services. We may provide these companies with access to your personal information to carry out the services they are performing for you or for Kindful.

As part of our service, we also use cookies to store and sometimes track information about you. A “cookie” is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. Generally, we use cookies to remind us who you are, to give you easier access to repeatedly used account information, to gather statistical information about usage, to research visiting patterns, and to help target advertisements based on user interests. In some instances, our partners and advertisers appearing at this Site may use their own cookies. Your web browser settings, which you may change at any time, determine if and how a cookie will be accepted. By changing those settings, you can accept all cookies, be notified when a cookie is set, or simply reject all cookies. If you decide to reject all cookies, please be aware that you may be required to re-enter your information more often and certain features of this Site may be unavailable to you.

Your California Privacy Rights

Residents of the State of California, under a provision of the California Civil Code, have the right to request from companies conducting business in California a list of all third parties to which the company has disclosed personal information during the preceding year for direct marketing purposes. Alternatively, the law provides that if the company has a privacy policy that gives either an Opt-out or Opt-in choice for use of your personal information by third parties (such as advertisers) for marketing purposes, the company may instead provide you with information on how to exercise your disclosure choice options.

Kindful qualifies for the alternative option; it has a comprehensive privacy policy and provides you with details on how you may either Opt-out or Opt-in to the use of your personal information by third parties for direct marketing purposes. Therefore, we are not required to maintain or disclose a list of the third parties that received your personal information for marketing purposes during the preceding year.

If you are a California resident and request information about how to exercise your third party disclosure choices you must send a request to